Civil War. Instead, the billion-dollar Real Madrid theme-park and beach resort in the tiny Gulf Emirate of Ras al-Khaimah appears to be aimed predominantly well-to-do Asian and Arab fans of more recent vintage. Barca may dominate in head to head meetings, these days, but by the measure of global revenues that is increasingly fundamental to a football clubs well-being, Genuine has a comfortable lead.
Real on xprog m Thursday announced the venture with a slickmarketing video, from which its not exactly clear what the million punters they expect in its first year will get for their lucre: Therell be a Actual Madrid museum Christiano Ronaldos sweat-stained shirt, anyone? Perhaps a diorama depicting coach Jose Mourinhogouging a Barcelona coachs eye?Therell also be holographic football game, and a stadium open to the sea (dont expect to see Actual Madrid playing there, of course, except, perhaps, during their pre-season warm ups). And, of course, a yacht basin shaped as the Genuine Madrid logo. For the rest, it appears to be garden variety gulf resort, with marina, yacht club, beaches and expensive digs.
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Tony Karon is a senior editor at TIME, where he has covered international conflicts in the Middle East, Asia, and the Balkans since 1997. A native of South Africa, he now resides with his family in Brooklyn, New York.
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